Adah, the label started in 2022 for women by a woman, displaying her love for cloth and design. With a keen eye for mixing styles and colours, Adah is our founder, Ashmeet’s fashion dream reimagined. What once started as a small boutique is now ready to embrace the ethnic wear world online.

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Our products are handcrafted timeless pieces sourced from local craftsmen in India. The magic in their hands shines in the keen detailing of our garments. We aim to provide quality products in times of changing trends to convert patrons to repeat customers. Each piece speaking for itself.

 

We are here to re-instil people's love and faith in the skillful craftsmanship in India. We want their talent and hardwork to be recognised and valued. 'Made in India' is a campaign reminding us that we are self-sufficient and helping one another is the way forward for a bright future.